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Wear the
mission

A first look at the 2,222 line — performance apparel and veteran-inspired gear cut from the same discipline that carries the coat and the medals. Built to be earned, not just worn.

Get notifiedLookbook · Storefront opening soon
The 2,222 line

The lookbook

Drop 01 · Six piecesGet first access →
TEE · 012,222 Performance Tee
FLEECE · 02Mission-First Hoodie
HEADWEAR · 03Rank-Stripe Cap
Signed “Call Me Chef, Dammit!”
SIGNED · 04Signed “Call Me Chef, Dammit!”
CARRY · 05Discipline Tote
CAUSE · 062222INC Cause Tee
Every purchase carries it

Gear with a
reason behind it

The 2,222 line is more than merch. A portion of proceeds supports the mission through 2222INC — a 501(c)(3) advancing veteran suicide awareness and the fight against the daily toll on those who served. Wearing it is a reminder: 22 a day is 22 too many.

2222INC · 501(c)(3) · Mission First
Experiences

Book the man,
not just the merch

DINPrivate DinnerA multi-course table for you and your guests — plated, paired, and hosted by Chef Rush.Inquire CLSVirtual Cooking ClassCook alongside him live from your own kitchen — technique, stories, and a little discipline.Inquire MTR1:1 MentorshipDirect coaching on resilience, leadership, and finding your best self, on and off the line.Inquire
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